After weeks of listening and consuming Heroes for Sale, it’s hard to find an appropriate analogy to describe the experience that is Andy Mineo’s second full-length album. In many ways for me it’s like sitting in church during youth group, unfolding truths and making them your own. Yet it also resembles the experience of meditating on a passage, then leaving it, applying it, and then returning to it to find a new and personal meaning. Above all else, Heroes for Sale is like spending the day with your cool cat cousin; you party, you vibe and then you realize that you’re learning how to live from someone older and wiser than you.
With that said I recommend this album to anyone who likes hip-hop, rap, CCM, or just good music. There will be at least one track that you can relate to, and connect with. I would say that like everything that Mineo has put his name to, Heroes for Sale is bold, unapologetic, truthful and fresh. Mineo represents a shift in what our Christian rappers look like, and sound like. So get used to it, cause he’s good at what he does, and you can thank God for that. New York taught him, made him, and God’s using him and his experiences to reach a generation that has a hard time relating to church hymns and the classics of yesteryear. With that said Andy’s meeting his audience at their point of need and staying true to himself. In in his own way Andy Mineo will take you to class and teach you things you missed in Sunday School.
This is only one of the many reasons why I respect and admire Andy Mineo as a person, rapper, musician, artist and as a believer. He is Christ like, radical and honest in a way that is refreshing and sadly uncommon in the Contemporary Christian Music Movement. He knows and embraces that he is different, and I appreciate that more than anything else. It’s difficult to realize that Mineo’s been in the game for so much longer than you would imagine. He’s been laying and slaying tracks for years, and now that he’s “rebranded” himself it is incredible to watch him rise, while never forgetting that his purpose is to bring glory to God. It’s not about Andy Mineo as much as it is about the gospel of Christ.
This has always been obvious in the way that Andy delivers his music. He doesn’t want his audience to get caught up with him, or the music, but rather to look deeper at what it is that drives our passions, and desires. We want to connect, but that is not an isolated coincidence, it is God designed. Andy Mineo is not ashamed of his fears or failures, nor is he ashamed of his faith, or his favored status. His salvation is a prize and a pendant, and he wears it proudly. You can tell this man is a minister by the way he rhymes, but you don’t realize it until he’s caught you off guard with the beats and the music. It’s an ingenious tool of ministry as Mineo seeks to be “all things to all men” (1 Cor. 9:22) and as long as Andy Mineo continues to do that, I will continue to support and share his music.
(I do not own any of the images included in this post)